No, the obvious plan for EA is to instead have its product time and time again be mentioned within the same breath as the blockbuster Call of Duty.

That's not to say that the property hasn't been losing its grip, however, which is something I've noted in the past in an article pertaining to Activision's ignoranceВ with franchise pacing. In reality, Call of Duty is an industry juggernaut that has traditionally been able to be the best-selling game ofВ recentВ years, and that's unlikely to change. The truth is simply that this isn't a battle that Electronic Arts plans on winning at the marketplace in this round, or probably even the next one. Instead, its success will be influenced by its own merits and saleability вЂ“ more importantly, the resulting word of mouth through CoD-based comparisons. On the other hand, Battlefield 1 doesn't have recognizabilityВ built up around its other franchise entries to draw nostalgia on par with a label as well-known as Modern Warfare. Packaging the game as an exclusive for those willing to shell out more cash for it alongside Infinite Warfare's Legacy Edition ensures sales from longstanding fans of the series, and perhaps even those that had bowed out of picking up the latest installment every year. Those that don't like the futuristic environments, however, alsoВ have something a little more nostalgic to look forward to with 2016's offering.Д¬all of Duty: Modern Warfare Remastered could prove to be the defining factor in how Activision generates more revenueВ (and overall sales) off its latest CoD. Activision has, by throwing multipleВ studios into the mix, allowedВ for ample development time onВ each iteration, so there's no question that time and effort goes into delivering a familiar вЂ“ albeit tweaked вЂ“ experience in a brand new setting. Call of Duty has, for years, been viewed by many gamers as anВ annualВ shell of a franchiseВ that solely exists to make more money, without taking time to reassess or innovate on its delivery. People may claim that such vast disparities between the two are the result of quality over fandom, but that's almost certainly not the case. The end result has seenВ Activision get slammed with an overwhelming number of 'dislikes' on its Infinite Warfare trailer, while Electronic Arts has received over a million 'likes' on its Battlefield 1 reveal footage. Instead, gamers will compare graphics (something thatВ the Battlefield franchise has largely always hadВ an edge on) and brief snippets of gameplay footage as self-assessed evidence that one is better than the other, and it's already begun on the official YouTube videos for each of the trailers. Truthfully, these two first-person shooters won't be able to be accurately examinedВ and assessed until their release dates, that much is undeniable. In doing so, viral marketing for both games kicks into high gear, as a myriad of pieces and online chatrooms heralding one or the other as 2016'sВ definitive first-person shooter were bound to be a dime a dozen. It's no coincidence that both gamesВ were unveiled within the same week, as the companies expected major comparisons to be made. The thing about this, however, is that it's evident to me that Electronic Arts (and perhaps even Activision to some extent) want people to do so. RelativelyВ speaking, observations between Battlefield 1 and Infinite Warfare were bound to happen, as they've been reoccurringВ eventsВ for years now. Before progressing forward, I wanted to point that out, because the tactics at play here encourage such battle lines being drawn by consumers and comparative articles to be manufactured.

Truthfully, I don't believe there's anything wrong with either Battlefield 1 or Call of Duty: Infinite Warfare,В and to claim one is superior over the other in a written piece seems a rather predictable bid to capitalize on industry buzz rather than say something worth reading. It's started once again: the war of theВ war games. One editor reflects on the reveals for Call of Duty: Infinite Warfare and Battlefield 1, and how comparisons between the two are largely expected from the publishers involved.

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